Is a direct cool refrigerator still a good choice in 2025?

[{"selector":"#anim-80a3cee4-30d6-4432-b675-73d64ecbe35a","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ecdbddfd-fa2e-413d-9dc7-268ef23bf22b","keyframes":{"transform":["rotate(-269deg) translate3d(0px, 4832.47827%, 0) rotate(269deg)","rotate(-269deg) translate3d(0px, 0px, 0) rotate(269deg)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Reviewed by: Viraj Gupta Written by: Aquib Nawab Credits: Haier India Home Solutions

1. Direct Cool Refrigerator

[{"selector":"#anim-f89060dc-9a8a-4e56-98b9-ced227fd69a5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":4000,"fill":"forwards"}] [{"selector":"#anim-becdc22f-079f-458e-9a6a-3d2421903abd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5332d7b1-6108-4520-8a88-2939894669d9","keyframes":{"transform":["translate3d(112.42038%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7037674-7286-4d00-be04-3fa61d59e18c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42891027-2ae9-4636-b54f-02eef9699722","keyframes":{"transform":["translate3d(112.02532%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6977c25b-bc6d-4d01-a465-613acb4f034d","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-62e1cc21-9d89-4b4b-8a2e-5c9bb31be8b6","keyframes":{"transform":["translate3d(-368.86789%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] These refrigerators use natural convection for cooling, making them energy-efficient. However, they may cause uneven cooling and require manual defrosting, unlike frost-free models. Credits: Haier India

2. Energy Efficiency & Savings

[{"selector":"#anim-ff3da08b-6ee5-47ae-84db-d8c5d6c60a27 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":4000,"fill":"forwards"}] [{"selector":"#anim-3fdbcc2d-a7af-4851-b3ee-b7bb4f809578","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b474c0e4-35aa-46a8-9493-568d538a7416","keyframes":{"transform":["translate3d(-118.78981%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-066a5dd3-49ed-416a-815f-b58c2249292c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a92b2be-6e66-490a-bb50-80351de43956","keyframes":{"transform":["translate3d(-118.35443%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f5dd3a9-a3c9-435d-97b0-a03b16afc237","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12931f73-d552-4932-85f0-42e90160309f","keyframes":{"transform":["translate3d(119.81129%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Direct cool refrigerators consume less electricity. Inverter compressor models with 3-star and 5-star ratings ensure efficient cooling while keeping energy bills low, making them cost-effective. Credits: Haier India

3. Cooling Performance

[{"selector":"#anim-b38ffedb-d9c8-4860-ae15-7d92e2fe9cc5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":4000,"fill":"forwards"}] [{"selector":"#anim-eb83453a-ec31-454d-9319-48df96c561df","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb09b213-200e-483a-ad18-5debaf1305a0","keyframes":{"transform":["translate3d(112.42038%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c318a298-554b-4c77-b0c7-f7876776bf97","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2116c57e-d223-4834-b306-ea0bbebac576","keyframes":{"transform":["translate3d(111.70886%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-03a1bf3f-c73c-4082-af0f-d48a8bb0739d","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-53e8cecb-9d4d-4db7-8790-9480943932dd","keyframes":{"transform":["translate3d(-368.86789%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Equipped with Diamond Edge Freezing Technology (DEFT) and 1 Hour Icing Technology (1HIT), these refrigerators ensure quick ice formation and long-lasting cooling without needing extra power. Credits: Haier India

4. Storage & Convenience

[{"selector":"#anim-3d222b70-1e89-44c8-b8a5-7ea1929452b4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":4000,"fill":"forwards"}] [{"selector":"#anim-e38eaa63-d0d0-474d-a4e0-ffa2ce40a1f9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-996c1344-7c9d-435d-a657-1194938d5c10","keyframes":{"transform":["translate3d(-118.78981%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58f9416c-deaf-44b1-843f-811a6527b123","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a7284254-02d3-4679-be6d-3f0ec80bc3f0","keyframes":{"transform":["translate3d(-118.35443%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-90965347-bb84-420e-b328-bcca1dd9076a","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdc2a57d-1f5d-4727-b824-70a150d0915b","keyframes":{"transform":["translate3d(0px, 610.18463%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] With toughened glass shelves that hold up to 120 kg, plus separate fruit and vegetable boxes, these refrigerators offer great storage, keeping food fresh and organized for longer. Credits: Haier India

5. Stabilizer-Free Operation

[{"selector":"#anim-cbf11f51-cb0d-4202-97d7-1dc9a8c3c85f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":4000,"fill":"forwards"}] [{"selector":"#anim-10e8c233-1c5e-4f8e-8896-89c3e82035f2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa9f91de-fc46-4c0e-92cd-79082f0ad7a9","keyframes":{"transform":["translate3d(112.42038%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c20234f-39b7-4a44-969e-f8ef72a3c16b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f4568558-43f7-46bc-ac8e-cebfbe868bb8","keyframes":{"transform":["translate3d(112.02532%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0787b2a7-abea-431f-8a5e-4f464e6e769c","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a18d278c-3091-44e5-bee0-0afc38a34326","keyframes":{"transform":["translate3d(119.81129%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Designed to handle power fluctuations, they operate between 110V to 300V without needing a stabilizer, ensuring durability and reliable cooling even in areas with unstable electricity supply. Credits: Haier India

6. Environmental Friendliness

[{"selector":"#anim-00a91433-fe9e-447f-a395-6c1722f016e6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":4000,"fill":"forwards"}] [{"selector":"#anim-f9133dc6-8d5f-4ef7-b814-35826a760856","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f1b77a6-27b7-42a3-acf7-3544d2ff675c","keyframes":{"transform":["translate3d(-118.78981%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-137e7e28-302b-4eee-83fa-e35f2ca86742","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f885ec91-2497-4196-9839-28e2526bd220","keyframes":{"transform":["translate3d(-118.03797%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59ce96ec-0323-4501-9744-1bbc3693f9d1","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9ce7c895-20f3-417c-a611-de85c4b701e8","keyframes":{"transform":["translate3d(0px, 610.18463%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Using R600a refrigerant, these models are environmentally friendly with low global warming potential, reducing energy consumption while keeping your food fresh and safe for longer. Credits: Haier India

7. Challenges & Limitations

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8. Who Should Buy?

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The impact of temperature zones in modern refrigerators

[{"selector":"#anim-2052fbb8-bd26-4d03-b1fe-1e4177e78d57 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":4000,"fill":"forwards"}] Thanks for Reading Thanks for Reading Know More! Opening https://shop.haierindia.com/blog/web-stories/impact-temperature-zones-modern-refrigerators/