Have you ever asked yourself why newer model televisions seem to have better picture quality compared to earlier versions, even when the resolution remains the same? The answer to this question lies in the practice of AI.
AI algorithms and image processing systems have improved TV picture quality through enhanced detailing, vivid color representation, and smooth motion. Whether watching a movie, streaming shows, or gaming, AI technology has made the journey more interactive and enjoyable than ever before.
This change is much more than just an increase in detail level. Nowadays, AI is critical to the optimization of motion clarity, accuracy of colors, contrast, and brightness. The technology adapts to the environment, adding to the overall viewing experience.
So how does AI achieve this? Let’s highlight the key technologies that contribute to improving TV picture quality.
The Main AI Technologies in Image Processing
1. Dolby Vision IQ – Atmos
“Cinematic experience right in the living room”, how many times have you heard that phrase? Many have attempted to achieve this kind of experience, but in my opinion, no one has truly succeeded until Dolby did it. After all, how can a high-end TV set adjust to the atmosphere of the room? Whether in a dimly lit bedroom or a bright living room, Dolby and his team created a product with built-in features that guarantee the best visuals in any lighting condition.
Let’s not forget about the audio. “Lofty sound and lowly whispers” may sound like a literary term, but in the realm of programming, it belongs to the Dolby Atmos system. It creates a three-dimensional sound for every single object on the screen. If it rains, it will actually feel like raindrops are falling on your head, and if an explosion occurs behind you, it will sound exactly like it’s happening behind you, not just in front. Better yet, during the explosion, you will still hear crisp, lifelike dialogue simultaneously! This makes the IQ and Atmos combination an unforgettable experience that transforms your living room into a Hollywood theater.
2. Harmon Kardon
A multi-dimensional sight experience paired with poor audio results in an underwhelming audiovisual experience. However, we cannot talk about weak sound when TVs now feature Harmon Kardon sound technology. To add premium audio, AI uses a hardcore depth adjustment wherein all high notes are refined, and deep bass is enhanced. As a result, dialogues are crystal clear, and low frequencies are rich and immersive.
Whether watching a suspense thriller or a live concert, AI ensures that the audio output enhances each particular scene. The AI technology creates sophisticated, lifelike illusions while maintaining clear sound. Unlike other speakers, this technology provides full and immersive sound without the need for external soundbars.
3. DBX-tv
While Harmon Kardon boosts sound quality, it does not optimize the audio output based on real-time content. However, DBX-tv dynamically enhances audio by analyzing content as it plays and adjusting settings in real-time. DBX-tv guarantees clarity of dialogue, boosts bass, and eliminates distortion. With this feature, the issue of overly soft dialogue and excessively loud action sequences is resolved.
Thanks to AI, the sound experience remains pleasant and consistent whether gaming, watching movies, or enjoying sports with DBX-tv.
4. Google TV for Content Recommendations
With thousands of choices available across streaming services, searching for the right content can become overwhelming. Letting AI do the work makes life easier. Google TV uses AI to choose the right content for users, recommending shows, movies, and videos based on viewing habits.
It also categorizes content across multiple platforms so users can access everything from a single point rather than switching apps. Whether it’s new, trending content or personalized picks, Google TV ensures users have a seamless and enjoyable experience.
5. Game Mode (VRR/ALLM)
AI-driven image processing features are essential for gamers because they directly affect performance. Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) work in unison to improve the gaming experience by reducing input lag, eliminating screen tearing, and improving motion fluidity.
AI determines optimal refresh rates during gameplay to remove motion blur and maintain fluid graphics. This is especially beneficial for fast-paced games requiring split-second reflexes. High refresh rates provided by AI ensure an immersive and lag-free environment, maximizing every frame.
6. MEMC for Fast-Moving Content
One of AI’s greatest advancements is in motion clarity. AI predicts motion artifacts and enables MEMC (Motion Estimation and Motion Compensation) technology, ensuring seamless transitions without blurriness in fast-paced action, such as sports.
Traditional TVs struggle with motion artifacts, but AI-driven MEMC predicts and inserts additional frames, granting a smoother and more fluid experience.
The 144Hz refresh rate eliminates jittery movements, preserving lifelike scenes whether watching Formula 1 races or playing first-person shooter games.
How AI Improves Various Forms of Content
| Content Category | Improvements With AI Technology |
| Movies & TV Shows | Dolby Atmos and DBX-tv enhance sound quality, while Dolby Vision IQ optimizes visuals based on ambient lighting. |
| Live Sports | Audio commentary is optimized for clarity, while MEMC mitigates motion blur to preserve detail in fast-paced action. |
| Gaming | Game Mode and (ALLM/VRR) improves refresh rates, reduces lag, and enhances graphics for seamless gameplay. |
| Streaming & Smart TV Functions | Google TV categorizes and recommends content across multiple platforms, simplifying access to shows and movies. |
AI’s Subsequent Role in TV Technologies
Advanced AI technologies will enable televisions to adapt to personal viewing preferences, settings, and content types. They will provide real-time upscaling, adaptive HDR, and AI picture calibration to enhance the visual experience.
Future televisions are expected to anticipate user actions and behaviors, integrating seamlessly with smart home networks while personalizing settings for each family member. AI will also reduce energy consumption by adjusting brightness based on room conditions while enhancing sound and image quality.
Ending Note!
Through Haier India’s range of high-tech TVs, users can now control systems with simple commands that curate content, genres, and relevant scenes through Google’s advanced AI.
Modern display devices have simultaneously become more advanced, with HVAC systems now equipped with capable image processors. The display is also enhanced through MEMC, ensuring smoother motion and enabling next-level experiences for HDMI 2.1 gaming consoles.
Haier focuses on AI-powered visuals and immersive entertainment, enabling lifelike colors, stunning clarity, dynamic tracking, and an overall heightened enjoyment.