Families across India are upgrading to big-screen TVs for the Asia Cup 2025 because cricket isn’t just a sport here it’s a shared ritual.
A bigger screen transforms matches on Sony Sports into stadium-like experiences at home, blending picture clarity, surround sound, and togetherness in a way smaller TVs can’t match.
Cricket in India is Bigger Than the Game

In September, when Asia Cup nights fill living rooms, the TV becomes the heart of the home. Parents, grandparents, kids, neighbours everyone gathers around. It’s not just about Rohit Sharma’s six or Rashid Khan’s spell. It’s about how a living room becomes a stadium, and how the right screen makes every gasp, cheer, and replay feel electric.
A small screen feels like overhearing a story. A big screen feels like being inside it.
Why the Shift Toward Big Screens Now?
There are three big reasons families are moving beyond 32 or 43 inches to 194cm (77) or larger OLED TVs this season:
The Asia Cup is a shared ritual
Cricket isn’t a solo watch. Aunts bring laddoos, kids wave tiny flags, and friends drop in. A small TV strains eyes and patience. A large screen accommodates everyone’s view, from the sofa corner to the bean bag.
Technology has changed expectations
With Sony Sports broadcasting matches in HD and 4K, people want screens that keep up. Once you’ve seen grass blades and seam movement in Dolby Vision IQ, it’s hard to go back.
Homes are entertainment hubs
Multiplex visits are rarer. Families invest in making their living rooms cinema-ready for cricket, for movies, for OTT binges. The Asia Cup just gives the perfect excuse.
The Living Room Becomes the Stadium

On a big screen, even silence feels alive. The moment when the bowler pauses mid-run-up? You can almost hear the crowd holding its breath.
A 120Hz refresh rate ensures the ball’s pace looks as real as it does in the stadium. Dolby Atmos sound means the cheer of Colombo fans echoes across your walls. For kids, it’s not TV. It’s time travel into the stadium itself.
Families Don’t Just Watch They Bond
The Asia Cup does something Indian households crave: it creates shared time.
- Parents relive memories of Ganguly at the Lord’s balcony.
- Grandparents tell stories of listening to matches on radio static.
- Teenagers argue about who’s the real GOAT, Kohli or Babar.
The TV is the stage where three generations perform their fandom together.
The Big-Screen Checklist for Cricket

When families upgrade, they don’t just want size. They look for:
- OLED clarity – deep blacks and bright colours, so even a late-night India–Pakistan clash feels vivid.
- Smart OS – Google TV makes it easy to jump from Sony Sports to highlights on YouTube.
- Energy efficiency – big doesn’t have to mean wasteful, especially with Energy Saving Modes.
- Long-term value – three-year warranties and durable build matter when the TV becomes the family’s entertainment centre.
That’s why models like the C90 OLED 194cm (77) Google TV are gaining traction. It’s not just a screen, it’s a system built for Indian living rooms.
The Economics of Togetherness
A family of four watching matches on a big-screen TV is more economical than four cinema tickets every week. Add in snacks, travel, and the parking struggle, and suddenly the TV feels less like a splurge and more like a savings plan.
This is why, during big tournaments, TV sales spike across metros and tier-2 cities. It’s not about indulgence. It’s about choosing the more sustainable ritual.
What This Means for Modern Homes

Upgrading isn’t just about specs. It’s about how technology changes daily life.
- For young couples, it means a reason to invite friends over.
- For parents, it keeps kids (and cousins) entertained without phones in their hands.
- For professionals, it’s the stress-relief ritual after work.
A TV this size isn’t just furniture. It’s the anchor of family rhythm.
The Bigger Picture
The Asia Cup on Sony Sports will end. But the big screen won’t gather dust. After the final, it becomes the go-to for Bigg Boss nights, Netflix marathons, FIFA gaming, or a family Diwali movie.
Big screens aren’t a seasonal purchase. They’re a shift in how Indian families define “home.”
Final Thought
Upgrading to a big-screen TV for the Asia Cup isn’t about chasing luxury. It’s about recognising that in a fast, fragmented world, cricket still has the power to slow us down and bring us together.
And when you have a screen that turns your living room into a stadium, every six feels like it landed on your own balcony.