From afternoon cricket clashes to late-night movie binges, one screen can now hold every kind of story.
Haier’s OLED TV range available in 140cm (55), 165cm (65), and 194cm (77) models blends cinematic Dolby Vision IQ visuals, Dolby Atmos sound, and 120Hz motion clarity to transform living rooms into stadiums, theatres, and gaming arenas.
The living room is India’s new stadium
Every Indian household knows this rhythm.
A cricket marathon playing on Saturday afternoon, the smell of chai drifting from the kitchen, and the family gathered around the screen as if the boundary rope runs through their home.
The living room isn’t just a space anymore it’s a venue. One where sport, cinema, and emotion all share a seat.
And increasingly, it’s the TV screen that defines how immersive that experience feels. Not just how large it is, but how alive it feels.
What makes a screen feel alive?
It’s not the size alone.
It’s the way colours shift with the light, the sound wraps around you, and motion flows without blur.
That’s the quiet magic of OLED technology, each pixel lighting up independently to create true blacks and vibrant contrast. The result? A cricket ball that glows against green turf, or a movie scene that holds its emotional temperature even in low light.
Haier’s OLED range the 140cm (55) H55C90EUX, 165cm (65) H65C90EUX, and 194cm (77) H77C90UEX is designed exactly for these moments.
Each model brings cinema-grade visual and audio intelligence into everyday homes.
Dolby Vision IQ: Bright afternoons. Dim nights. Perfect scenes.
Remember how match highlights look washed out when sunlight pours through your balcony?
Dolby Vision IQ fixes that.
It reads the ambient light in your room and adjusts the brightness, contrast, and tone frame by frame. The result: consistency. Whether you’re watching the semi-final under ceiling lights or a midnight thriller in the dark, the picture stays balanced and real.
Add HDR10+ to the mix, and each scene gets dynamic metadata adjustments meaning every over, every sunset, every close-up feels tuned, not just shown.
Dolby Atmos: When the crowd feels like it’s in your room
Cricket is 50% sound. The collective gasp when a wicket falls, the commentator’s crackling excitement, the chant that builds with every boundary.
Traditional TV speakers flatten that experience. The 2.1-channel, 50W Dolby Atmos system in Haier OLEDs expands it.
You hear layers: the distant roar, the mid-pitch chatter, the background music in an ad break all positioned spatially around you.
It’s surround sound without the mess of wires.
It’s cinema sound meeting living room convenience.
120Hz Refresh Rate: Where motion finally matches emotion
Ever notice how replays on smaller TVs blur when the camera pans fast?
That’s a refresh rate lag.
Haier’s OLED TVs come with MEMC (Motion Estimation, Motion Compensation) and a 120Hz refresh rate, which means the screen adds interpolated frames to make motion appear continuous.
For cricket lovers, it’s seamless follow-throughs.
For movie buffs, it’s fluid action without judder.
For gamers, it’s a latency-free reflex.
In short what your eyes see, your mind believes.
Google TV: The new common ground
Here’s what’s changed in Indian homes: everyone watches differently.
Parents prefer cable news, kids want animation, and young adults toggle between Netflix thrillers and IPL reruns on JioCinema.
Google TV brings that scattered universe together.
It curates content from all your apps Prime Video, Disney+ Hotstar, YouTube, SonyLIV and recommends what you might actually enjoy next.
Plus, with hands-free voice control, you don’t even need to look for the remote. A simple “Hey Google, play the India match highlights” does the job.
Convenience meets personalization, a small detail that saves minutes every evening, and somehow makes watching feel effortless.
Solar remote: The small change that says a lot
Every product reveals its philosophy through its smallest design choice.
Haier’s solar-powered remote is one of those quiet revolutions with no disposable batteries, just a panel that charges with light.
It’s sustainable, practical, and surprisingly symbolic of how tech can feel human designed to blend in, not shout.
Different homes. Same stories
1. The 140cm (55) OLED – The solo viewer’s theatre
For young professionals and couples living in compact apartments, the Haier 140cm (55) OLED (H55C90EUX) fits right in.
Its Google TV interface and AI voice assistant make it as intuitive as your phone, while Dolby Vision IQ ensures every OTT show feels cinematic even in smaller rooms.
2. The 165cm (65) OLED – The family favourite
The Haier 165cm (65) OLED (H65C90EUX) is that perfect middle ground large enough for family movie nights, sharp enough for cricket marathons.
Its 2.1 channel 50W woofer fills the room with sound, making even regular shows feel premium.
This is the screen that brings everyone to the same sofa parents, kids, cousins united by pixels and popcorn.
3. The 194cm (77) OLED – The home theatre experience
And for those who believe watching deserves a grand stage, there’s the Haier 194cm (77) OLED (H77C90EUX).
With Dolby Atmos, 120Hz motion, and pixel-level dimming, it turns your living room into a multiplex.
Cricket finals feel stadium-sized. Sci-fi films look otherworldly.
It’s indulgence redefined but practical, because OLEDs are energy-efficient too.
When technology disappears, stories appear
The best kind of innovation doesn’t draw attention to itself.
You don’t say, “What a great TV.”
You say, “What a great movie,” or “What a catch!”
That’s the goal of Haier’s design language technology that fades into the background so that the story on screen can take centre stage.
Less glare. More emotion. Less menu navigation. More living.
From test matches to test drives of emotion
If you look closely, India’s viewing culture has evolved.
Weekends aren’t just about one kind of content anymore they’re about seasons of emotion.
Cricket tournaments flow into web-series launches. Reality shows overlap with news debates. Families switch effortlessly from live sports to comfort movies.
A single screen now holds many stories.
And a single product range can hold many lifestyles.
That’s what makes the Haier OLED series feel so current it understands that viewing today isn’t passive. It’s participatory, shared, and deeply personal all at once.
Why it matters
Because in the end, your screen isn’t just about display specs it’s about shared time.
The laughter when the hero delivers the punchline.
The pause between overs when everyone refills their tea.
The quiet satisfaction of ending a Sunday feeling connected, entertained, and at home.
Haier calls that inspired living.
A life where innovation doesn’t just add convenience it adds meaning.
Final thought
Cricket marathons. Movie nights. Gaming weekends.
Different genres, same desire to feel immersed, connected, and comfortably present.
Haier’s OLED TVs make that possible not by overwhelming you with features, but by integrating them so seamlessly that all you notice is the story unfolding.
One screen. Many stories. Every emotion, rendered beautifully.