A modern smart TV isn’t just for watching, it’s the digital heart of your home. With an OLED display, Dolby Vision IQ, Dolby Atmos, and Google TV, Haier’s new OLED C90 Series (55 , 65 and 77 ) transforms your living room into a cinematic, connected, voice-controlled entertainment hub.
The Living Room Has Evolved
Remember when the TV was just a screen in the corner?
Now it’s the command centre for movies, music, games, workouts, even video calls.
The living room is no longer passive; it’s alive with light, sound, and shared moments. And at the centre of it all sits the modern smart TV slim, sleek, and quietly intelligent.
Every evening feels like an experience waiting to unfold.
From Television to Total Immersion
The difference between watching and experiencing lies in detail.
OLED displays, like the one on Haier’s new C90EUX Series, aren’t just bright; they’re precise. Each pixel produces its own light. Blacks are truly black. Colours stay true, no matter the angle.
Add Dolby Vision IQ and HDR10+, and the screen begins to think. It adapts in real time brightening in the afternoon sun, dimming subtly for your late-night binge.
That’s not just picture quality.
That’s context awareness.
Why Sound Matters More Than We Admit
A screen shows you the story. Sound makes you feel it.
Haier’s OLED TVs come with a 2.1 channel 50 W speaker system tuned with Dolby Atmos. The woofer fills your room with bass you can sense in your chest. The satellite speakers pull the dialogue out of the chaos so even whispers in thrillers stay crisp.
Whether it’s the roar of a stadium, the rainfall in a monsoon scene, or Shreya Ghoshal’s voice in your playlist every note lands exactly where it should.
Your New Weekend Ritual: Screen as Stage
Festivals. Cricket nights. Family marathons.
The Indian home runs on collective viewing. And yet, each generation tunes in differently, parents prefer cable news, kids switch between YouTube shorts and OTT series, and everyone unites for India vs Pakistan.
Haier’s Google TV interface bridges that gap beautifully.
It learns your taste, curates suggestions, and keeps every OTT app Netflix, Disney+ Hotstar, Prime Video, SonyLIV in one voice-controlled space.
Just say, “Play something relaxing.”
And it does.
The Hands-Free Home Is Here
What began with smart speakers has now moved to your TV.
Haier’s AI Voice Control listens and acts not just for shows, but also for your home. Dim the lights, check the weather, adjust your Haier AC all without lifting a remote.
The solar-powered remote still sits nearby, quietly charging in sunlight.
Sustainable. Functional. Effortless.
That’s how intelligence should feel invisible, not intrusive.
For Gamers, This Is the Real Deal
Games aren’t played anymore; they’re lived.
Haier’s OLED C90EUX Series features a 120 Hz MEMC panel with AMD FreeSync Premium meaning zero lag, no screen tearing, and buttery-smooth movement.
From FIFA 2025 on the PS5 to racing through Asphalt on your console, every motion feels fluid, every reaction instantaneous.
No frame drops. No excuses.
And when you pause to stream music or mirror your phone via built-in Chromecast, the transition feels seamless. Because true power hides in simplicity.
Cinematic Clarity, Everyday Ease
What’s the cost of convenience? In most homes clutter.
Multiple remotes. Tangled wires. Soundbars that never quite sync.
But a good smart TV simplifies all that.
The Haier OLED C90 Series folds entertainment into one elegant ecosystem:
- Google TV for OTT content
- Built-in Chromecast for casting
- Bluetooth 5.2 for wireless audio
- 4 HDMI ports and 2 USB slots for everything else
It’s not just a TV; it’s a minimalist upgrade for modern homes where every inch matters.
Choose Your Canvas
| Model | Screen Size | Ideal For | Price (₹ Approx.) |
| H55C90EUX | 55 (140 cm) | Apartments & bedrooms | 1,37,990 |
| H65C90EUX | 65 (165 cm) | Mid-size living rooms | 1,89,990 |
| H77C90UEX | 77 (194 cm) | Large family spaces & home theatres | 3,75,000 |
Each delivers the same OLED brilliance you simply choose how immersive you want your world to feel.
Smarter Energy, Smaller Footprint
Modern luxury isn’t about excess; it’s about efficiency.
These TVs come with Energy Saving Mode and solar-powered remotes, proving that smarter tech can also be cleaner tech.
Because comfort shouldn’t come at the planet’s expense.
And in a country where energy bills can spike faster than temperatures, efficiency is elegance.
Why Every Home Needs a Hub
Every home whether it’s a newly married couple’s apartment or a multigenerational household has that one corner where everyone gathers.
In 2025, that corner revolves around light and sound. Around connection and convenience. Around a screen that feels less like a gadget, more like a living part of the home.
Your smart TV is no longer a spectator.
It’s the stage for everything that makes a home feel alive.
A System That Grows With You
The beauty of Google TV lies in evolution.
New apps, fresh content, smarter suggestions your TV keeps learning.
And with Haier’s 3-year comprehensive warranty, you get peace of mind as well as performance.
It’s future-proofing for families who’ve learned to expect more from every appliance they buy.
Design That Disappears, Experience That Stays
The best technology is invisible.
The Haier OLED’s slim profile, pixel-dimming precision, and minimalist stand blend quietly into your décor. The picture floats; the hardware disappears.
You notice the reflection of Diwali lights on your wall.
Not the device producing it.
That’s how design earns its place by knowing when to step back.
Entertainment Is Now a Shared Language
Think of how we connect today: movie nights, live concerts streamed online, music sessions during house parties, kids learning from YouTube tutorials.
The TV has become the modern campfire.
A place for stories, laughter, arguments, and comfort.
When one appliance holds that much emotional bandwidth, it deserves attention not as luxury, but as daily infrastructure.
From Cricket to Cinema One Universe of Content
The 2025 entertainment map is fractured: OTT apps, live sports, music channels, podcasts, gaming subscriptions.
A smart TV like the Haier OLED doesn’t just host them, it unifies them.
Switch from live cricket on Disney+ Hotstar to Netflix’s Heeramandi in seconds. Queue a playlist from YouTube Music, then ask Google Assistant to dim the lights.
You don’t toggle between worlds anymore.
You flow through them.
The Haier Perspective: Technology in Service of Life
Haier has always designed for the rhythm of real Indian homes.
Fridges that store a week’s worth of groceries. ACs that adapt to humidity. Washing machines that save water in monsoon months.
And now, TVs that adapt to how you live, not the other way around.
The Haier OLED C90EUX Series is built on that same idea technology that stays intelligent, intuitive, and invisible.
Because the best kind of innovation isn’t loud.
It simply works beautifully.
Final Thought: Home, Simplified
A decade ago, upgrading to a smart TV meant chasing specs.
Today, it’s about integration, picture, sound, smart control, and sustainability.
So when you choose a TV, you’re not buying pixels. You’re designing experiences.
The kind that turns lazy Sunday afternoons into film festivals, and festive nights into shared memories.
The Haier OLED C90 Series does exactly that.
It’s not just a screen, it’s your entertainment hub, your ambience controller, your family storyteller.
And once you live with it, going back to a “regular” TV feels impossible.